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Monster Buzz Hits Real Estate Industry.

wallstreetbullIn what is now very much yesterday’s news may be more talk and rumor than anything else. Early Thursday afternoon www.HousingWire.com reported that www.Zillow.com  was attempting to acquire www.Trulia.com. If this becomes reality, any synonym for the word ‘colossus’ is accurate.

A few years ago, the large real estate companies used to tout, “Our website has more clicks…,” “Our website has a map feature…,” “Our is now prettier.” Millions of dollars were spent on real estate websites, and the marketing materials about how many visitors a brand could claim. Enter www.Realtor.com.

Realtor.com was in the online real estate catbird seat for a while. After all, with a URL like ‘www.realtor.com,‘ how could one not succeed? Enter Zillow and Trulia, and Realtor.com is trucked. Fast forward to today, and Zillow and Trulia are the behemoth real estate search sites on earth. (I’ll type more about the famous/infamous ‘zestimate’ in another post).

Many Realtors and MLS boards are utterly against the Zillow and Trulia business model. Think of it: Realtors provide their local MLS with data. The local MLS provides Zillow with that data. Zillow then sells the Realtor back to him/her to claim the same data. What?

Here’s my angle on the situation, and what I told a crowd at a Regional “Gen Blue” seminar; I’m all over Zillow. I embrace it, and my monthly bills show it. They (Zillow/Trulia) are beating us at our online game and there’s not much any Realtor can do about it, and they aren’t going anywhere anytime soon.  Breaking it down, Coldwell Banker is a real estate company.  Zillow is an internet company. That said, I’m going to have my listings looking as good as I can on Zillow and Trulia. To pay to have listings “enhanced” on Zillow is the new bar these days. As in, the low bar.

Now, that’s very easy for a Realtor with a lot of listings to type, and I realize this. A Realtor new to the business or a part time person may think differently, and I get that. Actually, many Realtors would like to stab me in the temple right now for typing such statements.

I may be wrong, but in my bias, if a seller hires me to market their property, I’m going to maximize that listing to the fullest on sites like Zillow and Trulia (That means pay money).  It’s the least I can do. After all, it’s very clear that’s where the people are!.

It’s 3:15AM so I need to sign off. I’ll type more later on the subject, but given the big news today shares of Zillow and Trulia were up sharply. Word is Zillow values Trulia at about two billion.

Thank you!

Franklin Jones

4121 Devereaux Is Now On Market!


Most readers already know about this one! A week or two ago I posted that 4121 Devereaux was about to hit Columbia's real estate market for sale. Admittedly, I jumped the gun a little bit. The sellers weren't quite ready, so I pulled back. That said, … [Continue reading]

Columbia S.C.’s Hotsheet. Ready, Go!


This edition of The HotSheet includes the most recent homes to hit Columbia, SC’s real estate market within the last 2 weeks. The areas include the zips 29201, 29204, 29205, 29206, and 29209, within a price range of $100,000 to $Zillion. There are 76 … [Continue reading]

Bravo’s #MDL Brand Is Expanding Again.


Not that they'd call us, but as I sit here and watch the late rerun of "Million Dollar Listing - Miami" I'm wishing this growing brand would to Columbia, SC!  We may have to change the name just a little; Maybe, "Half/Quarter Million Dollar Listing - … [Continue reading]

Fun, Friends, Memories = Camp


While going through the motions of a pretty regular weekend, I noticed a number of friends were talking and/or Facebookin' about their kids going to summer camp. More often than not, it seems most of my friends are sending their kids to Camp … [Continue reading]

Abelia, Pool, Heathwood Park. #Perfect


It's super late tonight, but I wanted to post the newest killer listing to hit Columbia's real estate market. I wrote about it a few days ago, and as promised, I'm exposing it to everyone tonight. Take a peek at this beautiful home only steps away … [Continue reading]

Kicks Exceptional Owner (& Shoes).


I don't usually write on Tuesday nights, but given I posted a giant image of a "SALE" sign with the Kicks Exceptional Shoes image on Facebook I thought it might be wise to explain why. Early Monday afternoon I got the email from Kicks that the doors … [Continue reading]

Columbia’s Newest HotSheet! Ready, Go.


This edition of The HotSheet includes the most recent homes to hit Columbia, SC’s real estate market within the last 2 weeks. The areas include the zips 29201, 29204, 29205, 29206, and 29209, within a price range of $150,000 to $Zillion. There are 69 … [Continue reading]

Real Estate Scoop @ Heathwood – 29205.


Big heads up to blog readers! In a few days we'll be introducing two more Heathwood homes to the market. 4121 Devereaux Rd. and 710 Abelia Rd. will be hitting the market for sale in the next couple of days or early next week. 4121 Devereaux has … [Continue reading]

Our Finley w/ Nana & Mimi @Anderson.


Most of my Columbia, SC friends will only recognize 1/3 of the ladies in the pic above, while my hometown Anderson/T.L. Hanna friends will know 2/3 of the photograph. What you're looking at is three of four generations of the Finley/Brown/Glenn … [Continue reading]